Sample Making

Within Innovation there were many ideas that were exploration and pushing the limit is always the brief. In this case, pushing the brand to higher running sneaker stack heights was the mission. The exploratory ideas resulted in a chain reaction of thoughts that could connect with many footwear ideas and challenges. Starting wide and then narrowing the aperture to focus in on the problem to solve.
This particular example is taking the best features out of two premier running sneakers and fusing them together.